Case Study
Plantronics TOGETHER Marketing Campaign Microsite
Company
Plantronics
Project
Design and Develop a Marketing Campaign Microsite
Background
The Plantronics digital marketing team initiated the TOGETHER campaign, emphasizing the brand's commitment to uniting work, life, and play in support of the connected, mobile worker. This campaign was envisioned to resonate with Plantronics' target audience, showcasing their passion for enhancing the overall connected experience.
Goal/Challenge
The primary challenge was to design and develop a compelling campaign microsite with a small budget and a tight two-week turnaround time.
Work
I spearheaded the project by embracing the attributes of resourcefulness, creativity, and nimbleness.
Resourcefulness: To maximize the limited budget and resources, I used my creativity to make the most of what was available. I repurposed existing video and imagery produced for the campaign, ensuring that every asset contributed to the desired "wow factor" on the microsite.
Nimble Development: HTML, CSS, and JavaScript were the key tools employed to bring the microsite to life. Their nimbleness in coding allowed for quick iteration and adaptation, essential within the short timeframe.
Innovative Touch: To ensure the microsite captured the attention of visitors, the developer added subtle but impactful visual effects that enhanced user engagement.
Measurable Success: In line with Plantronics' goals, Google Analytics tracking was integrated to monitor conversions, specifically for newsletter signups and links to the e-commerce store.
Results
The microsite's impact was highly positive, demonstrating that the small budget and limited resources did not hinder success:
Stakeholder Satisfaction: The feedback from stakeholders was overwhelmingly positive. The microsite effectively conveyed the campaign's message and purpose.
Increased Sales and Signups: The marketing campaign's success was evident in the measurable increase in sales and newsletter signups, directly attributed to the microsite's effectiveness.
Recognition and Reward: In acknowledgment of the outstanding contribution, the developer was awarded a spot bonus of $1000.
Awards: The exceptional work on the TOGETHER marketing campaign microsite was recognized by the Interactive Media Council with the 'Best in Class: Telecommunications' award. This accolade further reinforced the impact of the project and the developer's ability to overcome the challenges of a small budget and short timeline.
This case study exemplifies how innovative thinking, fastidious attention to detail, and resourcefulness can lead to remarkable results, even in scenarios with limited resources and tight timelines.
