Corporate Website Reskin

Web Developer on Digital Marketing Team

Plantronics, a leading audio communications and wearable technology company, embarked on a rebranding journey. Their marketing team introduced a new logo, corporate colors, typography, and basic usage guidelines for print marketing. This transformation marked a significant shift in the company's visual identity.

The primary challenge was to apply the new branding "look and feel" to existing websites using CSS only, without making any server-side code changes. The project also involved collaborating with the marketing team to establish web guidelines. The endeavor required a resourceful, fastidious, creative, nimble, innovative, and hardworking web developer.

I took a hands-on approach to accomplish this complex rebranding project, aligning with the defined attributes:

To work within the constraints of no server-side code changes, I employed my creativity and used HTML, CSS, and JavaScript to transform the websites visually.

Attention to Detail: Every aspect of the webpages, from product catalogs to search results and page templates, was meticulously examined. I ensured that every element adhered to the new branding guidelines.

Creative Transformation: Existing category pages and product detail pages were transformed to visually align with the new branding. This required a creative touch to infuse the webpages with the fresh look and feel while keeping the core content intact.

Quality Assurance: Compatibility testing and troubleshooting were integral in ensuring the new branding appeared consistently across different browsers and devices. Innovative solutions were applied to tackle compatibility issues.

HTML, CSS, and JavaScript was primarily used for the project. Adobe Photoshop was employed for design and visual assets.

My efforts culminated in the successful transformation of Plantronics' online presence:

Coordinated Branding Release: The new branding was seamlessly integrated into the existing websites, creating a unified and visually striking online presence.

Refreshed Website Appearance: Visitors experienced a website that appeared entirely new while maintaining the same page titles and copy, which helped maintain brand consistency.

This project demonstrated my ability to adapt and innovate within constraints. My attention to detail, creativity, and hard work played a pivotal role in executing a challenging rebranding initiative. Plantronics' website transformation stands as a testament to the impact of well-executed visual changes, even without altering the underlying server-side code.