Shaping the Future with Stretch Boards
We built a custom Shopify store for Stretch and consolidated their existing services into one platform.
Background
The online presence was previously broken up into various platforms:
- Static website (Network Solutions)
- Integrated blog installation (WordPress)
- E-commerce store (Big Cartel)
- Static website (Network Solutions)
- Integrated blog installation (WordPress)
- E-commerce store (Big Cartel)
Some of the challenges
- Maintaining multiple platforms
- WordPress security & maintenance issues
- Email downtime and excessive storage fees
- WordPress security & maintenance issues
- Email downtime and excessive storage fees
Goals
- Modernize e-commerce platform
- Keep existing blog content
- Simplify maintenance by consolidating online services
- Keep existing blog content
- Simplify maintenance by consolidating online services
Migration tasks
- Move e-commerce from Big Cartel to Shopify
- Migrate WordPress to Shopify Blog
- Transfer email from Network Solutions to Google Workspaces
- Migrate WordPress to Shopify Blog
- Transfer email from Network Solutions to Google Workspaces
Result: Increased customer satisfaction
The result was an increase in customer satisfaction. Consolidation of services made it easier to manage online presence. Less downtime for email and better pricing on data storage.